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Are you ready to turn your business idea into a profitable, scalable venture—without the guesswork?
The New Venture Coach is your ultimate startup companion: a proven, step-by-step playbook built from over 30 years of entrepreneurial wisdom and more than 200 successful company launches. Whether you're launching your first startup or sharpening your next one, this book delivers everything you need to go from idea to impact—without wasting time, money, or momentum. Inside, you’ll find actionable frameworks for:
✅ Defining a clear, compelling business idea
✅ Conducting market research that drives decisions
✅ Building your MVP and validating with real customers
✅ Raising capital with confidence
✅ Creating standout brand, marketing, and sales strategies
✅ Navigating legal, financial, and operational foundations
✅ Scaling with precision—and planning for your exit
Unlike vague business advice or one-size-fits-all theories, The New Venture Coach meets you where you are and walks with you, phase by phase, from ideation through acceleration and exit. It’s more than a book—it’s a Coach on the playing field.
If you’re serious about building something that lasts, this is the blueprint successful founders wish they had on Day One.
You’re a sales professional chasing the next level: deeper client partnerships, larger deals, and a strategic role in driving business impact. Winning Adaptive Sales equips you to make that leap.
Lee Hicks—veteran coach, leader, and “Adaptive Sales” pioneer—offers a powerful framework to master selling in today’s fast‑moving world Adaptation isn’t optional—it’s survival. Hicks challenges you to “live a ‘Yes You Can’ life,” raising expectations of both yourself and your organization .
What awaits inside?
Through a mix of real‑world stories, disciplined tactics, and motivational coaching, Hicks empowers you to reinvent your approach—shifting from transactional interactions to purposeful, trust‑based relationships . This book doesn’t just boost numbers—it transforms your identity as a sales leader, giving you the confidence, clarity, and tools to thrive in complex selling environments.
If you're ready to own your career, drive strategic impact, and live on purpose—start here. Winning Adaptive Sales is your go‑to playbook for elevating your mindset, your strategy, and your success.
Lee Hicks is an accomplished entrepreneur, business strategist, bestselling author, founder of Revenue One, LLC, and Entrepreneur-in-Residence at Auburn University Harbert College of Business New Venture Accelerator.
With extensive experience in venture development, startup acceleration, and business growth strategies, he founded C PORT Solutions, a Telemedicine business, in 2007 and exited to a Fortune 500 company in 2011. Leveraging that experience, he has guided countless entrepreneurs & companies through the challenging landscape of new business creation.
Passionate about innovation and leadership, Lee has dedicated the 2nd half of his career to empowering founders and entrepreneurs with his knowledge, experience, network and tools necessary to build high impact, thriving companies.
The New Venture Coach
3365 Piedmont Road Northeast #1400, Atlanta, GA 30305, USA
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